Jon Persson on Twitter: "A useful way to conceptualize branding (as opposed to marketing, PR, or advertising) from Marty Neumeier's “The Brand Gap”. https://t.co/GNl7YKYwe1" / Twitter
BRANDING THE F OUT OF YOUR BUSINESS
Shrinking the Gap: how the clothing brand lost its way | Fashion | The Guardian
HOW TO BRIDGE THE DISTANCE BETWEEN BUSINESS STRATEGY AND DESIGN
Branding Book Review: The Brand Gap | Resolution
Top 18 Brand Strategy Books For Ambitious Branding Pros In 2023
Gap logo and some history behind the brand | LogoMyWay